Until a couple of months I had never
posted a blog and i did not realise the relevance of blogs for the hospitality
industry. Since it is part of the course I am studying I was assigned the task
of posting eight blogs, this being the final one. As any reader will observe at
the beginning I did not really know of anything relevant that I could write
about, but as I progressed through the list of blogs I became more comfortable
writing them and I will admit I even kind of enjoy writing them. I feel that writing
the blogs almost has a therapeutic quality as I am getting my thoughts
expressed and whether they are read or not I still get a feeling that my
opinion has been articulated.
As far as the importance of being
confident in writing blogs go, I think that it is vitally important for me and
my classmates as we most likely will have to do this in our future careers. Blogs
are a great way for hotels etc. to pass information on to their customers and I
suppose in a way make them feel part of the company which would increase the
company’s brand equity.
To conclude, I was hesitant at the
beginning of this task but now that I am at the finish line I have enjoyed it
and I have learned how valuable blogs are as a marketing communications tool.
Benji
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