My Exposure to Media

Although I am exposed to many forms of media, in this blog I will give an insight into the media I have been introduced to since this time last year before enrolling in the Event, Hospitality and Tourism Management Degree at DKIT. Less than 365 days ago I had never been on Twitter, I’d never even heard of Linkedin as far as my memory serves me and I most certainly had never posted or even considered posting a blog. Today I can say that I am an active user of Twitter and have “tweeted” on a number of occasions, I have recently become a member of Linkedin and have increased my profile on it to 80% and also I have posted a number of blogs on this site, blogger.com.

Since taking this course I now can see how important social media has become in both our private lives and in the business world. It is an invaluable tool for companies to advertise on and to use to communicate with their customers and potential customers.  In an article I read today Levi Strauss: The secret to being authentic by Michael Estrin the global chief marketing officer Jaime Cohen Szulc mentioned how he thinks that social media is an excellent marketing and communications platform as it is very cost effective and it is available to all companies including very small ones. I agree with this and I can see how social media has given companies access to consumers that it never had access to before. I can relate to this as every day I am exposed to companies on Facebook for example advertising their products to me. Also as recent as today I noticed on a poster (another example of exposure to a form of media) in the opticians that I use, that they were holding a competition to win a night away in a hotel and to enter you merely had to “like” them on Facebook. This is an example of media that i would not have been exposed to a few years ago. Honestly, I was surprised to see that they were doing this and I really cannot see the benefit to them other than increasing awareness of their brand as the poster was in the shop where only their existing customers could see it.

To conclude, it is apparent that I and all of us aside from the odd hermit or two are exposed to many forms of media throughout a day. Whether we “like” it or not there is no getting away from it so I think we should all embrace it and use it to our advantage.

Benji